How did you attract/address your audience?

Main Cover
Originally uploaded by John Flinton

I attracted my audience by using bright colours on my front cover and also big, bold writing making the masthead and headline stand out to grab the readers’ attention. I used photos that looked directly at the camera so that there was eye contact in order to catch the readers’ attention with minimal effort. My strap also used bright colours to attract readers and this also fits in with the colours that my audience would be related with. I did the same with my contents page making it stand out and keeping it to a colour style. For my contents page I used red, black and white. With my double page spread I did an interview with the main band member from ‘Flamethrower’ and for this I addressed the audience by talking to them directly and using quite chatty language. Insted of using words like concerts and shows, I have decided to use gigs which my audience will know what it means and it adds to the informality of my piece. Here is front cover that I have used 'Flickr' to annotate and show how I addressed my audience.






My magazine is aimed a emos, goths and Indie scenesters. I have tried to create a relationship between all of my target audience and my magazine. I first thought of what my target audience were into, and I came up with bright colours and black. With this in mind I placed 3 images on the bottom of my front cover and increased the contrast to make the colours bright. After completing my front cover I turned my attention to my double page spread. I needed a name for my main band and something that could be related to my target audience. I know that some of my target audience smoke and also like things to be a bit 'hardcore' so I thought of something like that and came up with 'Flamethrower.' This enabled me to do a lot of things with my double page spread because I could base it on flames, or the colour of flames or actually have flames, so I decided to do all 3. I used flames on the name, the colour of flames on the writing and abstract flames on the wall behind the main band.






After thinking of what colours I wanted my double page spread to be, I had to think of the article itself. I wanted it to be formal but at the same time not so formal, so I decided on doing an interview and laid it out quite formally but the content I kept the same as though it was being said. I wanted it to be jokey so I added a few minor punch lines into the interview and finally I wanted my article to reflect my target audience, so I tried to write it like a normal interview but adding little lines that give it a sense of teenage thoughts.